244: Cora Miller Shows Boys of Color That Grooming Is For Them, Too, With Young King Hair Care
Cora Miller became the solution to the one recurring question she had after becoming a new mom: Why aren\u2019t there specific hair products representative for boys of color?\xa0
As she was looking for products to style her son\u2019s hair that were clean and plant-based, to her surprise, there were none, and that bothered her. After seeing this gap in the marketplace and talking through her frustration with her husband, Young King Hair Care, the first multicultural beauty and wellness brand for young men, was born.\xa0
Unlike other hair care brands, it didn\u2019t start in the kitchen for this CEO. Instead, she did months of market research and found a research and development partner who understood her vision. In that search, Cora and her husband found a Black female chemist who had been working in the natural hair care industry for years, and their partnership took off! In a matter of a year, from research to final product, Young King Hair Care was ready to show young boys that it\u2019s okay to groom themselves, and have a self-care moment just for them, too.
From the official launch date in Dec. 2019, to starting with a table set-up in her home hallway, which she affectionately called \u201cYoung King Fulfillment Center,\u201d to now being sold on Target shelves, the Millers are well on their way to redefining male grooming for the next generation.
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Guest Social Media InfoYoung King Hair Care (Facebook) \u2013 @youngkinghaircare
Young King Hair Care (Instagram) \u2013 @youngkinghaircare
Cora Miller (Instagram) \u2013 @co_ruh
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