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This week we have a bonus episode with Charis Jones, owner of Sassy Jones Boutique in the guest chair!

Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the \u2018sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their \u201cSparkle Parties.\u201d

I\u2019ve been fascinated by how Charis grew her boutique into a 7-figure business, so I had to have her in the guest chair. If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!

On today\u2019s episode, we talk about:

• How Charis was first called to side hustling and entrepreneurship after she kept getting laid off
• How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy
• How being a Mom of 4-year old twin boys kicked her hustle into overdrive
• Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year
• Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers

I learned a TON from Charis in this episode, including the mental shift I need to personally make to take my business to the next level. I can\u2019t wait for you to hear so visit sidehustlepro.co/sassyjones to listen!

Listen on Apple Podcasts, Soundcloud, Stitcher\xa0

This episode is brought to you by:

Heat Free Hair\xa0

Heat Free Hair is offering Side Hustle Pro listeners 15% off your first purchase when you use our code \u201cSideHustlePro\u201d at checkout. To take advantage of this offer, head over to heatfreehair.com, and use code \u201cSideHustlePro.\u201d\xa0\xa0

\xa0Links mentioned in this episode

• Side Hustle Pro Live Show
• Side Hustle Pro Newsletter
• Sassy Jones\xa0\xa0
• Traffic Sales & Profit\xa0
• Dare To Lead by Bren\xe9 Brown\xa0

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you\u2019re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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Attend Side Hustle Pro Live!

Side Hustle Pro Live is coming to DC on October 9! Featuring a live onstage conversation with special guest Maya Elious, a pre-show shopping experience with Black women small business owners, and a live audience Q&A - the show will be an exciting night of the Side Hustle Pro podcast come to life! Get tickets here: sidehustlepro.co/live

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Send questions to \u201cAsk Nicaila\u201d

You can now send questions for the new \u201cAsk Nicaila\u201d segment that\u2019s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.\xa0

Sassy Jones - @shopsassyjones\xa0

Charis N Jones - @charisnjones\xa0\xa0

Side Hustle Pro \u2013 @sidehustlepro #SideHustlePro

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