As the saying goes, \u201cContent is king.\u201d And that truth has never been more evident than during the COVID-19 pandemic. Hospitals and health systems with agile content strategies quickly became a trusted source of accurate, reliable information \u2013 transforming the greatest health threat of a generation into a community engagement and market differentiation opportunity. Now, as we emerge from the pandemic, what is your organization\u2019s consumer engagement strategy? Are you poised to build upon the trust fostered over the past two years? In this session, learn how a community health system is leveraging digital content to drive engagement \u2013 and bottom-line results.