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GUEST'S BIO\nJim Netska is Director of Sales at PointCentral and leads the short term rental markets division. He is an experienced sales leader, who has led large and small teams for Verizon, Cablevision, and most recently as VP Sales for Charter Communications, where he led various teams in the MDU and Smart Home space. Jim has an MBA from Dowling College and recently moved from New York to Florida.\nHIGHLIGHTS OF THE EPISODE\n02:39 AirDNA's Best Places to Invest in 2022 - https://www.airdna.co/blog/best-places-to-invest-in-us-vacation-rentals-2021-2022\n04:37 Jim Netska's introduction and background\n06:23 How Jim started with PointCentral\n07:33 What is PointCentral\n12:03 PointCentral's newest Smart Home solutions\n14:48 Keeping your systems simple\n18:48 Can PointCentral work with window air conditioners\n19:51 PointCentral's next integration for home automation\n21:44 PointCentral's target audience\n24:14 How smart home grows an STR business\n25:56 How PointCentral works with a nest\n27:16 PointCentral's approach\n28:55 Jim shares some tips for STR host/operators starting with smart home\n33:39 How to deal with homeowners pushing back on smart homes\n34:24 Delivering a consistent guest experience through technology\n35:23 Homeowners vs Property Managers\n36:32 Acknowledgments to Jim Netska\n36:59 Where can people learn more about PointCentral and connect with Jim\n37:32 Jim's #1 secret to success with STRs\nNOTABLE QUOTES\n"Think more long term of where you're going rather than just the quick and easy solution right now." - Mike Sjogren.\n"The only way you're going to survive on this business long term is delivering guest experience over and over and the only way to do that is through technology." - Emanuele Pani.\n"Technology allows you to repeat the system perfectly every single time." - Emanuele Pani\nCONNECT WITH THE GUEST\nJim Netska: Email\nPointCentral: Website | Instagram\n\nCONNECT WITH THE HOSTS\nMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin\nhttps://linktr.ee/the_airbnbguy\nEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin\n\nFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass\nLearn more about your ad choices. Visit megaphone.fm/adchoices