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GUEST'S BIO\nJeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate.\n\nHIGHLIGHTS OF THE EPISODE\n03:52 Jeff Brown's introduction and background\n04:54 How Jeff got into the STR industry\n07:23 Joshua Tree as a profitable market\n08:45 Jeff's approach to future markets\n11:45 Ratio that will hit the profitability threshold\n15:12 How to find a "20% rule" house\n17:02 Red flags in finding markets\n20:44 Jeff's vision for Loma Homes in 2022\n23:03 How to choose a property for your STR business\n25:50 Jeff's advice to people who has analysis paralysis\n29:07 Acknowledgments to Jeff\n29:43 Where can people learn more about Loma Homes and connect with Jeff\n30:17 Jeff's #1 secret to success with STRs\n\nNOTABLE QUOTES\n"If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown\n"You need to try out the lifestyle." - Jeff Brown\n"I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown\n\nCONNECT WITH THE GUEST\nJeff Brown: Linkedin | Email\nLoma Homes: Website | Instagram\n\nCONNECT WITH THE HOSTS\nMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin\n\nhttps://linktr.ee/the_airbnbguy\n\nEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin\n\nFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices