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GUEST'S BIO\nAustralian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards.\n\nHIGHLIGHTS OF THE EPISODE\n04:01 Tracey Northcott introduction and background\n06:20 How Tracey started in the STR industry\n12:04 The platform that Tracey used in Japan for her STRs\n13:12 Tracey talks about her STR properties and how the pandemic hit her business\n17:12 Tracey's target market for her STRs\n19:08 E and Tracey talks about cultural differences through STRs\n21:28 Tracey talks about maximizing profitability\n23:14 How Tracey maximized profitability within her STR portfolio\n30:09 The psychology of buying\n33:04 E talks about scaling down successfully\n34:17 Branding yourself as a short term rental business owner\n45:45 Where can people connect with Tracey\n47:35 Tracey's #1 secret to success with STR\n48:12 Acknowledgments to Tracey\n\nNOTABLE QUOTES\n"Know who you are serving." - Tracey Northcott\n"Understand what works for you." - Mike Sjogren\n\nCONNECT WITH THE GUEST\nTracey Northcott: Instagram | Facebook | Twitter\nTokyo Family Stays | Tokyo Family Stays Instagram | Tokyo Family Stays Facebook \nTracey Northcott | Tracey Northcott Consulting Instagram | Tracey Northcott Consulting Facebook\n\nCONNECT WITH THE HOSTS\n\nMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin\n\nhttps://linktr.ee/the_airbnbguy\n\nEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin\n\nFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices