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GUEST'S BIO\n\nSimon is one of the world\u2019s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sought-after speaker, panelist and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He\u2019s also an accomplished operator, having led Interhome, Hotelplan Group and Swissport as CEO.\n\n\n\nHIGHLIGHTS OF THE EPISODE\n\n04:36 Simon Lehmann introduction and background\n\n05:59 How Simon started in the hospitality industry\n\n08:11 Transitioning from being an executive vice president of an airport ground company to a CEO of a vacation rental company\n\n11:21 Simon shares his vacation rental journey\n\n14:04 What is AJL Atelier?\n\n14:42 Simon shares his tips for those who are starting their STR business\n\n18:14 E shares his experience when he first started his STRs\n\n20:20 Bridging traditional hotels and the vacation rental spaces\n\n29:37 Simon's insight about traditional hotels acquiring STRs\n\n33:21 The best business model to use in starting your STR business\n\n37:00 Building a management company and selling it\n\n42:45 Demand vs supply\n\n43:31 Taking a balanced approach from owners to guests\n\n45:45 How to connect with Simon\n\n46:41 Simon's #1 secret to success with STR\n\n50:23 Acknowledgments to Simon\n\n\n\nNOTABLE QUOTES\n\n"There is no one size fits all, we need to be flexible." - Simon Lehmann\n\n"The demand is here but we need to professionalize." \xa0- Simon Lehmann\n\n\n\nCONNECT WITH THE GUEST\n\nSimon Lehmann: Clubhouse | Instagram | Linkedin\n\nAJL Atelier\n\n\n\nCONNECT WITH THE HOSTS\n\nMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin\n\nhttps://linktr.ee/the_airbnbguy\n\nEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin\n\n\n\nFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices