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GUESTS BIO\n\nMark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he\u2019s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He\u2019s got some amazing content on Youtube and on his website.\n\nHIGHLIGHTS OF THE EPISODE\n\n03:30 \xa0STR Secrets texting community! Text your questions at 9783216563\n\n05:16 \xa0Mark\u2019s 5 steps/secret sauce.\n\n07:13 \xa0Looking at what big companies spend millions in research.\n\n07:55 \xa0$50,000+ in commission to STR platforms.\n\n10:23 \xa0The 5 step formula breakdown.\n\n12:51 \xa0Step 1: Planning.\n\n15:37 \xa0People can\u2019t travel right now but they can plan right now.\n\n17:09 \xa0Position yourself in where their eyes will be.\n\n19:49 \xa0Utilizing Private (Incognito) mode on your browser for your STR business.\n\n23:43 \xa0Short tail keywords.\n\n25:42 \xa0Tips to get your property to appear on 80% of local searches.\n\n30:15 \xa0Quick recap on the 1st step: Planning.\n\n33:03 \xa0Step 2: Research.\n\n36:03 \xa0Knowing the importance of pictures and being clever in some way shape or form.\n\n40:22 \xa0The Research stage is key.\n\n44:06 \xa0Step 1 & 2 quick recap.\n\n44:28 \xa0Step 3: Decision.\n\n45:19 \xa03 things that they\u2019re looking for on this stage/step.\n\n45:37 \xa01st: Pricing\n\n47:18 \xa02nd: The Policy.\n\n51:47 \xa03rd: Safety.\n\n53:59 \xa0Utilizing technology from Airbnb inquiries only to instant bookings and so on.\n\n57:30 \xa0What is a \u201cRich Snippet\u201d on Google? And how to take advantage of it.\n\n59:10 \xa0Why you need to join our Facebook group! www.facebook.com/groups/STRentalsecrets\n\n\n\nNOTABLE QUOTES (KEY LESSONS):\n\n"You can't just sit back. You've got to take one little thing that you can do right now and put it into practice because it does work." - Mark Simpson\n\n"January is normally the key booking month. It's where the most bookings come in in the world of hospitality." - Mark Simpson\n\n"It's cool to be able to know that what I talk about works elsewhere." - Mark Simpson\n\n"What can you be doing at this stage that will knock down all the barriers that will get you a booking that no one else is doing? When everybody's zigging, how can you zag?" - Mark Simpson\n\n\n\nCONNECTING WITH THE GUESTS\n\nYouTube Video 1: Boostly.co.uk/listingsites\n\nYoutube Video 2: boostly.co.uk/bidonbrand\n\nYoutube: http://bit.ly/2WEOm1v\n\nFacebook: https://www.facebook.com/mrmarksimpson\n\nInstagram: https://www.instagram.com/boostlyuk/\n\nWebsite: https://www.boostly.com/\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices