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On today's episode we are joined by Kevin Reardon, a successful hotelier and business owner, to discuss the journey from short-term rentals to hotel ownership. Kevin shares his story of starting in real estate and progressing to the hospitality industry. His wealth of experience allowed him to develop effective strategies for branding, marketing, and hotel operation. Kevin reveals lessons learned, like the importance of a comprehensive and aligned brand identity, the secret to attracting desired customers and reducing acquisition costs, and optimizing the conversion funnel for improved bookings. Another essential point Kevin touches on is the significance of having a robust team, effective systems, and a thorough self-development plan to create a successful business and a life of financial freedom.\n\nKevin Reardon's Bio\nFormer Wall Street Attorney turned successful Hotelier, Kevin started in short-term rental real estate in 2005. Kevin managed short-term rentals for 15 years as a side hustle. After leaving Wall Street and going all-in on himself and hospitality, he\u2019s completely re-created multiple motels into gorgeous and incredibly successful independent hotels. In 2023, he exited one of his properties for a multi-million dollar profit. Now, he coaches independent hotel owners across the country on how to start, build, and grow their hotels.\n\nConnect with Kevin\n\ufeffwww.instagram.com/kevinreardon\n\n00:01 Introduction and Welcome\n00:21 The Importance of Due Diligence in Hotel Investment\n00:58 Guest Introduction: Kevin Reardon\n01:50 Kevin's Journey into the Hospitality Space\n02:28 The Impact of the Great Recession on Kevin's Career\n03:04 The Evolution of Short Term Rentals and the Rise of Airbnb\n06:01 Kevin's Transition from Attorney to Hotel Owner\n06:51 Acquiring the First Motel: A Creative Approach\n10:48 The Power of Seller Financing in Hotel Acquisition\n14:45 The Success of the First Motel and Expansion into More Hotels\n19:32 The Launch of Hotel Accelerator\n21:19 The Impact of the Hotel Industry on Personal Fulfillment\n22:41 The Power of Self Development and Vision\n23:17 The Reality of Owning Multiple Hotels\n24:20 The Importance of Building an Effective Team\n25:05 The Role of Leadership in Business Success\n25:59 The Complexity of Running a Hotel Business\n27:31 The Art of Branding and Marketing in the Hotel Industry\n30:46 The Importance of Creating a Holistic Brand Identity\n31:51 The Power of Digital Media in Hotel Marketing\n37:15 The Art of Converting Attention into Bookings\n41:57 The Value of Community and Mentorship in the Hotel Industry\n\nConnect with the Hosts\nMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin\nhttps://linktr.ee/mikesjogren\nEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin\n\nWatch Mike's free masterclass training on www.strsecrets.com/masterclass\nLearn more about your ad choices. Visit megaphone.fm/adchoices