What It Takes to Be a Vagipreneur With Rachel Braun Scherl
What makes a \u2018Vagipreneur\u2019 anyway?\xa0
From working in public relations to earning an MBA at Stanford, Rachel Braun Scherl had an untraditional foray into the world of marketing, so it\u2019s no surprise she later trademarked the word vagipreneur.
Her start in PR led to her greatest lesson: the power of building business relationships. From there, Braun Scherl ventured into the world of female sexual health with her takeover of Semprae Labs.\xa0
The idea behind her book Orgasmic Leadership came from a boardroom meeting at which participants giggled at the \u201ctitillating\u201d subject matter of Semprae\u2019s product \u2014 made for female arousal \u2014 rather than pay attention. Worse, while erectile dysfunction was considered a bona fide medical condition worthy of advertising money, female arousal was not.
Today, Braun Scherl and her consulting company, Spark Solutions for Growth, focus on female sexual and reproductive health innovations, a market expected to explode in the upcoming years.\xa0
Listen as Braun Scherl discusses the inherent inequality of male vs. female sexuality, what it takes to be heard in a pitch meeting, and tips for raising capital for female entrepreneurs on this episode of SheVentures.