The Fitness Tracker for Your Vagina With Anna Lee
Anna Lee never wanted to be an entrepreneur, much less design and champion a data-driven sex toy.
\xa0
Graduating from University of California, Berkeley, with a degree in the male-dominated field of mechanical engineering, Lee \u2014 the daughter of conservative Korean immigrants \u2014 worked at corporate giant Amazon as the sole woman on the concept engineering team. Having fully realized the \u201cAmerican dream\u201d for which her parents sacrificed, Lee still felt professionally unfulfilled.
\xa0
In time, Lee found her purpose when she and her co-founders joined to create Lioness: the award-winning, first smart vibrator. Lioness improves sexual health and wellness by measuring your pelvic walls while you are having an orgasm. The data helps women learn more about their bodies and feel comfortable talking about sex. Think of it as a fitness tracker for female pleasure.
\xa0
Added bonus: Studies and awareness surrounding female sexuality are severely lacking, and Lee and Lioness are helping to solve that.
\xa0
Lioness partnered with the Center for Genital Health and Education on the world\u2019s largest physiological data set on sexual behaviors during the COVID-19 pandemic that asks \u201cHow has the COVID-19 pandemic changed our sex lives?\u201d It\u2019s also the world\u2019s largest study of data collected from inside the bedroom, rather than in a lab.
\xa0
On this episode of SheVentures, discover the roadblocks to advertising a sex-tech company \u2014 even if it\u2019s for health \u2014 how women can take charge of their sexual health and pleasure, and how we can all help to destigmatize female sexuality.