Best ways to turn small donors into bigger donors - Ep 1
Guest:\xa0Kim Klein, author of \u201cFundraising for Social Change\u201d and an internationally known trainer and speaker. She is also author of \u201cReliable Fundraising in Unreliable Times,\u201d which won the McAdam Book Award.
Main question:\xa0\u201cWhat are the best ways to turn small donors into bigger donors?\u201d
Takeaways:
1. Fundraising is about building relationships \u2013 you don\u2019t just want a donation; you want a donor.
As part of building relationships, remember \u2013 don\u2019t always tell about your organization\u2019s work, ask about them and their interests \u2013 learn about what matters most to them. Communication is a two-way street.
Create a team of skilled volunteers to help build relationships with donors. They can make thank-you calls, send thank you notes, document donor information, and help develop a relationship between donors and your organization.
2. Keep in mind that someone\u2019s first donation is generally about one-tenth of the maximum they could give you.
3. Ask \u2013 65% of adults make charitable gifts, but only when they are asked. So, let go of that fear of asking because some organization is going to get that person\u2019s money, and it could be your organization!
Links:
* Mark's recommendation:\xa0Harvard Business Review's Management Tip of the Day signup
* Comment and ask questions on the podcast's Facebook page
Recorded pre-COVID.