Best fundraising strategies during COVID - Ep11
GUEST: Amy Eisenstein, consultant, author, speaker, and creator of the online fundraising course Mastering Major Gifts. She is also the CEO and Co-Founder of the Capital Campaign Toolkit.
MAIN QUESTION: What are the best fundraising strategies for animal shelters during COVID?
TAKEAWAYS:
- Maintain \u2013 and if at all possible increase \u2013 contact with donors during the pandemic. Donors still want to hear from you.
- Focus on two groups: your biggest and best donors, communicating with them about current plans and needs; and ongoing and loyal donors, converting them from annual to monthly donations.
- Convey urgency but not desperation in your messaging.
- And don\u2019t overlook using volunteers to help with calling donors to thank them and increase donor engagement. (Finding the right volunteers and providing training are key.)
LINKS:
- Amy Eisenstein's nonprofit fundraising consultation website with blog, newsletter, and free resources: amyeisenstein.com
- Amy's website aimed specifically at capital campaigns: capitalcampaigntoolkit.com
- Leadership recommendation: Blue Avocado (a magazine for nonprofits)
Recorded June 10, 2020.