Good Services... A book that has quickly become a classic in our field. \nIf you haven't read it yet, it's a must. It outlines the 10 principles of good services, which is pretty fundamental stuff.\nBut even before writing it, Lou Downe was already an icon, creating impact as the Director of Design at the Government Digital Service in the UK. \nSo when I heard through the grapevine that there was a sequel in the making, I just had to invite Lou back to the show.\nInterestingly enough, our conversation started with a question: Why, even after all these years, are we still trying to justify the value we bring to the table?\nThere's nothing wrong with articulating our value, of course. But how can we make it a two-way street, rather than all the burden falling on us, the design community?\nThese days, Lou runs the School of Good Design, where they help professionals tackle this very challenge. So in this episode, we get to tap into a wealth of practical advice based on their experience.\nBut we didn't stop there. We also dive into:\n* What has changed since "Good Services" was published in 2020?\n* What drove Lou to write a follow-up, and how will it differ from the first one?\n* What does the future hold for service design?\nLou dropped a surprise during our conversation. \nAs the new book is still in the works, there's a unique opportunity for you to contribute! \nYou'll hear all the details in the episode.
\n--- [ 1. GUIDE ] ---
\n00:00 Welcome (keep the same)
\n04:00 Beyond Design Justification
\n05:20 Good Services Journey
\n08:00 The Gap: Bad Services
\n13:30 Finding Value's Middle Ground
\n16:00 External Validation
\n19:00 Misunderstanding Service Design
\n25:00 Lightbulb Moment
\n28:30 Great Service Example
\n31:30 Design vs. Service Pros
\n35:00 Understanding the Service
\n37:00 Service "Designers" debate
\n44:00 Understanding your role
\n48:00 Grow Service Design Skills
\n51:00 The New Service Book
\n53:00 New Book vs. Good Services
\n55:00 How We Can Help
\n56:30 Wrapping Up
\n--- [ 2. LINKS ] ---
\n--- [ 3. CIRCLE ] ---
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