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On episode 7 of the Service Design Show Adam Lawrence once said this..\n\n"If you can only do one thing in the entire design process, do research."\n\nI don't have to convince you of the importance of proper user research. It's the lifeline of our work.\n\nUnfortunately in a lot of organisations research is still seen as something that just slows everything down. It can be hard to get buy-in and support to actually do proper research.\n\nRecently I sat down with the Circle community to discuss this challenge. \n\nAnd it quickly became clear that the struggle is real. \n\nEveryone in the community had their own story of how company culture stood in the way of them just doing their work.\n\nWhen started to look at the solutions and workarounds people had found to get over these cultural barriers, 6 best practices emerged. And in this episode the Show you're going to hear what these best practices are.\n\nWhat I enjoy about the Circle is that it's a space where people aren't afraid to share the dirty secrets of our work. It's a refreshing alternative to all the polished case studies we otherwise see.\n\n--- [ EPISODE GUIDE ] -\u2014\n\n00:00 Welcome to the Show\n03:30 Who is Taylor\n04:00 Who is Tim\n05:00 What are cultural barriers\n06:30 Evaluating services\n09:45 Where are we today\n12:00 The struggles\n14:00 The consequences\n18:15 Make it into a habit\n21:00 Reframing what research is\n21:30 Quantifying qualitative research\n23:30 Don't ask for permission\n28:15 Create psychological safety\n30:45 Getting over egos\n36:30 Identify your champions\n41:15 Tools & budget\n44:00 Closing thoughts\n\n--- [ CIRCLE ] -\u2014\n\nJoin our community of in-house service design professionals at the Circle.\n\nhttps://www.servicedesignshow.com/circle/