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When it comes to putting a price tag on service design many people struggle. It can be hard to articulate the value that you create through your work. Therefor many service designers just avoid the topic in general.\n\nWhat if you would treat the pricing of service design as a design challenge in itself where the goal is to come up with a solution where all parties benefit? The conversation about value, price and money becomes much less uncomfortable!\n\nIn this episode. Dan Mall explains how you can do that through an approached called value based pricing. \n\nThe things you're going to learn in this episode will not only help you to charge more for your work while at the same time delivering more value for your clients.\n\n--- [ GUIDE ] -\u2014\n\n00:00 Welcome to episode 107\n01:40 Who is Dan\n03:20 60 second rapid fire\n05:40 Why talking about value matters\n08:30 Feeling valued\n09:30 The stigma around business\n11:00 Object value pricing\n13:15 The basis of value pricing\n15:00 Creating alignment around a goal\n18:10 What is important to you\n19:10 The dangerous separation between business and design\n21:00 Challenger sales\n24:10 Setting a benchmark\n27:00 Prototyping with numbers\n29:45 Giving guarantees\n31:40 Pricing experiments\n35:20 When do you start charging\n38:00 Do this in every sales conversation\n40:45 Look for win-wins\n42:30 Recommended resources\n43:30 Get in touch with Dan\n43:55 Final thoughts\n\n\n--- [ LINKS ] ---\n\n* http://danmall.me/\n* https://twitter.com/danmall\n* https://www.linkedin.com/in/danmall/\n* https://superfriendlydesign.systems/\n* https://www.relay.fm/presentable/59\n* https://jonathanstark.com/\n\n--- [ BOOKS ] ---\n\n* https://abookapart.com/products/pricing-design\n* https://www.winwithoutpitching.com/pricing-creativity/\n* Implementing Value Pricing - https://amzn.to/3amGurq\n* The Challenger Sale - https://amzn.to/2Dy35W4\n* Shark Tales - https://amzn.to/2XRkLmd\n\n--- [ MORE ] ---\n\nEnjoyed the show? Take a look at some of the other episodes.\nhttps://go.servicedesignshow.com/spotify\n\nYOUTUBE\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\nhttps://go.servicedesignshow.com/youtube\n\nINSTAGRAM\nGet an exclusive behind the scenes look of the Show.\nhttps://go.servicedesignshow.com/instagram\n\n--- [ FREE COURSE ] ---\n\nHOW TO EXPLAIN SERVICE DESIGN\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\nhttps://servicedesignshow.com/free-course