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There's a good bit of tension in most service design projects. Often caused by factors that aren't obvious when you start.\n\nFactors like the fact that designers bring a quite different approach, attitude and mindset to the table.\n\nYour typical "they just don't get it" (coming from both sides) is a pretty strong indicator that there's some tension in the room.\n\nIn this episode Sarah Schulman shares how she and her team at InWithForward have found a way to embrace this tension. And actually use it to deliver better outcomes for their clients.\n\nAt InWithForward Sarah works on major social challenges which often require you ask the tough and uncomfortable questions.\n\nQuestions that also shine a light on the dark side of design. For instance who will suffer from the solution we're designing now?\n\nBut asking these questions early and often is the way to break through existing paradigms and create solutions that are more effective.\n\nThis episode ends with a big question.\n\nWhat does it mean to do purposeful work?\n\nSarah and I would love to hear your take on this. So head over to the episode on youtube and leave a comment over there.\n\nIf you found this episode helpful please consider sharing it with 1 other person you know. \n\nThat way you'll grow the Service Design Show community and help me to get more inspiring guests.\n\nEvery. Share. Counts. :)\n\n----- [ GUIDE ] -----\n\n03:45 - The first encounter with Service Design.\n05:25 - How can we enable great partnerships with clients?\n11:35 - Why should we consider ethical implications in design?\n21:00 - How can we recognise that tension is an inherit part of creativity?\n32:15 - Big question: What does it mean to do purposeful work?\n\n----- [ LINKS ] --------\n\n* https://www.linkedin.com/in/sarahschulman/\n* https://inwithforward.com/ \n\n----- [ MORE ] -----\n\nEnjoyed the show? Take a look at some of the other episodes.\nhttps://go.servicedesignshow.com/spotify\n\nYOUTUBE\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\nhttps://go.servicedesignshow.com/youtube\n\nFACEBOOK\nCheck the Facebook page where you'll find more content and can discuss the episodes.\nhttps://go.servicedesignshow.com/facebook\n\nINSTAGRAM \nGet an exclusive behind the scenes look of the Show.\nhttps://go.servicedesignshow.com/instagram\n\n----- [ FREE COURSE ] -----\n\nHOW TO EXPLAIN SERVICE DESIGN\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\nhttps://servicedesignshow.com/free-course