Ep29 Filters & Facets
Filter pages on ecommerce sites specifically can cause a lot of issues if not handled correctly. The technical side of how filters/facets are created and showcased to search engines can make or break your crawl budget, content and more.
Sean Butcher, Head of SEO at Blue Array, shares plenty of examples of two ends of the scale (both bad) and hope you can overcome these yourself or grasp the opportunity where it arises. Trust me, if you have a site and you sell products on it then this episode is worth a listen.
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