Googles E-A-T: Busting 10 of the Biggest Misconceptions by Lily Ray #503

Published: Dec. 17, 2020, 7:40 p.m.

Google\u2019s E-A-T: Busting 10 of the Biggest Misconceptions

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google\u2019s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.

Author: Lily Ray
Source: https://www.searchenginejournal.com/google-eat-misconceptions/333875/#close

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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, \u201cSEO Podcast, Unknown Secrets of Internet Marketing\u201d has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.


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