Seasonal PPC Campaign Planning

Published: Aug. 26, 2009, 11:42 a.m.

Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure.

David Szetela, CEO of Clix Marketing and host of WebmasterRadio\u2019s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.