Ep. 98: How to Beat Real Estate Websites

Published: Aug. 6, 2019, 6:10 p.m.

Have you ever had a potential client say, \u201cI don\u2019t need you, I have this online real estate website!\u201d\n\nOr maybe they say that by never returning your calls.\n\nEither way, we all know that it happens! With the rise of online shopping, it just makes sense that people would turn to the internet to help them make decisions for some of their largest purchases!\n\nBut you have a secret that could help them find the home of their dreams: you know what\u2019s NOT online, and it just may be the perfect fit for them!\n\nSo how can you beat Zillow, Redfin, Realtor.com, and all of those websites?\n\nOffer an exclusive connection to your leads to help them find the home of their dreams!\n\nAre you trying to beat the online options? Listen to this week\u2019s Tip Tuesday episode of the Selling the Dream podcast to find new ways to beat websites and offer a personal touch.\n\nHighlights of this episode:\n\n\n\nThe rise of online shopping has led to more clients using websites to research housing options.\n\n\nSo how do you become the person that they need?\n\n\nThere are many sellers who are \u201coff market\u201d sellers - and because of relationships, you often have that insider information!\n\n\nAsk your relationships if they are interested in being on your contact list, and if you can contact them if you have a potential buyer! Many will say YES!\n\n\nUse your Zillow listing, and in the remarks section say \u201cI have a list of 27 other properties in this area that are not listed online - contact me for details!\u201d\n\n\nYou can also use your Facebook and Instagram to share info about these off-market locations with your leads to show them that you have the inside scoop.\n\n\nDon\u2019t forget: many high-end sellers don\u2019t list their properties on MLS, so make connections with other agents in the area, and use that opportunity to expand your referrals.\n\n\nBy having connections to places not listed in MLS, you become a go-to agent for your leads!\n\n\n\nHey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.\n\nConnect with me (Tom):\n\n\n2nd Home Agents website\n\n\nFacebook\n\n\nInstagram\n\n\nYouTube\n\n\n\nSubscribe to the Show\nDon\u2019t miss a single episode of the podcast. You can search for \u201cSelling the Dream\u201d on any of your favorite listening platforms,