Ep. 88: Serving Two Markets Keeps Income Consistent
If you\u2019re working in a second home market, or serving the luxury real estate market, you know that there are ebbs and flows! However, you don\u2019t have to give up consistency in your income! \n\nYou can mitigate those ebbs and flows by marketing differently to segments of your audience. You essentially create not one, but TWO markets that you implement unique marketing strategies for.\n\nOne campaign is to luxury buyers: you know their needs, how to serve them! You show them in your advertising that you\u2019ve got what it takes!\n\nIn your other marketing campaigns, you are serving investment property renters. You show them that you know what they need: that you are equipped to serve them. You know how to serve even from a distance, as many are looking for potential investments in other locations.\n\nWhen you have two completely different markets that you serve, you\u2019re able to keep your income consistent: after all, the bank doesn\u2019t care which market your income came from!\n\nTom Tezak is here for another Tip Tuesday episode of the podcast, inspiring YOU on how you can mitigate any potential market slumps by having two audience segments!\n\nHighlights of this episode:\n\n\n\nHow many markets do you serve?\n\n\nWhen you create two markets, you set yourself up for steady income year round!\n\n\nMany resort markets are seasonal, which means there are \u201coff\u201d months.\n\n\nCreate a second market for yourself by being in touch with locals, and offering to help meet any of their second home needs!\n\n\nWhen you create two completely different segments, you have two different campaigns going at all times. You meet totally different needs.\n\n\nWhen you\u2019re in seasonal work, you can easily forget that there is a market year-round that you can serve.\n\n\nDiversify your advertising, and focus on serving your markets year-round, and you will keep your income levels up year-round!\n\n\n\nHey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.\n\nConnect with me (Tom):\n\n\n2nd Home Agents website\n\n\nFacebook\n\n\nInstagram\n\n\nYouTube\n\n\n\nSubscribe to the Show\nDon\u2019t miss a single episode of the podcast. You can search for \u201cSelling the Dream\u201d on any of your favorite listening platforms, or follow the links below:\n\n\niTunes