Ep. 38: Michael LaFido on Breaking Into the Luxury Market!
Join us this week as Tom sits down with Michael LaFido, author of\xa0Luxury Listing Specialist Book: Dominate Luxury Listings in Your Market (https://www.google.com/search?sa=X&biw=1405&bih=671&q=Luxury+Listing+Specialist+Book:+Dominate+Luxury+Listings+in+Your+Market&stick=H4sIAAAAAAAAAOPgE-LVT9c3NEwzKSivyk7JUYJyDQ0Mc03TDLWkspOt9JPy87P1E0tLMvKLrEDsYoX8vJxKADFVX8E8AAAA&ved=2ahUKEwj71baT-InfAhWzLn0KHecHBbUQmxMoATAVegQIBhAE) and co-host of Chicagoland Real Estate Podcast.\xa0 Their conversation hits many topics, but has a strong center around marketing and differentiating yourself from the competition, especially when trying to break into the high-end, luxury market.\nThroughout his career, Michael has learned the importance of \u201clifestyle\u201d and direct response marketing versus \u201ctraditional marketing\u201d, which has become the key to his success.\xa0 This marketing approach is based on years of research, coaching, trial and error, and feedback from some of the worlds best marketers. Michael teaches top producing real estate agents worldwide to \u201cthink like a marketer\u201d and not like \u201ctraditional\u201d agents.\xa0Over the past fifteen years, LaFido and his team developed a method that takes a more comprehensive, proactive approach to marketing a home.\xa0 Every property is assessed with the homeowner, and a customizable blueprint to position the home in front of more buyers and brokers is created.\xa0 Our goal is to create massive exposure and press both online and offline to targeted both buyers, brokers, and influencers worldwide.\n\xa0\nConnect with me (Tom):\n\n\n2nd Home Agents website (https://www.2ndhomeagents.com)\n\n\nFacebook (https://www.facebook.com/SellingTheDreamPodcast/)\n\n\nInstagram (https://www.instagram.com/2ndhomeagents/)\n\n\nYouTube (https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A)\n\n\n\nSubscribe to the Show\nDon\u2019t miss a single episode of the podcast. You can search for \u201cSelling the Dream\u201d on any of your favorite listening platforms, or follow the links below:\n\n\niTunes (https://podcasts.apple.com/us/podcast/selling-dream-podcast-for-resort-2nd-home-real-estate/id1421452264)\n\n\nSpotify (https://open.spotify.com/show/7HdjntnkL9jBR490cpIyfc)\n\n\nStitcher (https://www.stitcher.com/podcast/lifestyle-maui-real-estate-team/selling-the-dream-a-podcast-for-resort-2nd-home-real-estate)\n\n\n\nAs always, thanks for listening. Don\u2019t forget, you\u2019re not selling a home: you\u2019re selling the dream.\n\xa0\nSee you next time!