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How do you market?\n\nDo you post on social media, and hope for the best? Are you trying to connect with your audience, wondering exactly where they are, and how you can connect with them?\n\nBut are likes lagging, and does your content feel like it\u2019s falling short?\n\nOr is your social media targeted and effective, with content that turns heads and brings in leads?\n\nMarketing is an art and a science, all rolled into one! \n\nYou can create content for your audience, and I totally recommend that you do that! But combine relatable content with a solid marketing strategy, and you\u2019ll begin to see next-level results as you\u2019re connecting with your audience!\n\nThis week on the Selling the Dream podcast, I\u2019m talking to Chris Smith, the co-founder of Curaytor and the co-author of Peoplework. He has been paid to speak 100's of times on the topics of lead generation, Facebook Advertising, Lead Conversion, CRM, email marketing and customer service. \n\nI met Chris at a networking event, and just absolutely thought the world of him! We\u2019ve stayed in touch since then, and I had to invite him to be on this week\u2019s episode of the Selling the Dream podcast! We talk about marketing, and how you can grow your business and connect with your clients even during a downturn in the economy! \n\nBefore we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\nTom introduces the episode and this week\u2019s guest, Chris Smith.\n\n\nChris shares about his career, and how he ended up with Curaytor.\n\n\n\u201cI was just a kid that had a passion for his career.\u201d\n\n\nSometimes you have to take the scripts and what people are saying, and just start flipping things around so that you\u2019re asking the right questions.\n\n\nThere\u2019s an art and a science to marketing! You have to massage and manipulate the message.\n\n\nChris shares about funnels, and how they impact the sales process.\n\n\nIf you\u2019re an older agent, it\u2019s not too late for you to learn! \n\n\nChris shares some basic advertising techniques (like creating an information gap) you can use to get information from users!\n\n\nThe fortune is in the followup! \n\n\nYour script has to have a flow! You have to know what you\u2019re going to say before you try to say it.\n\n\nKnow exactly where your audience is! If they are on Facebook, don\u2019t try to market on TikTok! If they\u2019re on Instagram,