Ep. 151: Conference Quick Takes: Capture Expired Listings Like a Pro
How are you at capturing expired listings?\n\nOnce a listing expires, other agents are lined up at the door, ready to grab that commission.\n\nExpired listings can make a huge impact on your business, but you\u2019re going to have to be strategic about how you handle them.\n\nTired and frustrated homeowners are going to hear from dozens of agents the day after their listing expires...and you\u2019re one of those agents who wants to be able to capture that lead.\n\nWe caught up with many real estate agents at a recent Tom Ferry conference, and asked them for their hottest tips and tricks on how they capture these listings. \n\nDo they cold call? Do they have a plan? How many steps are in their plan? Do they call immediately? Do they wait? What\u2019s their plan? We want to know all their best tips and tricks!\n\nBefore we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\n\nTom introduces this new series, Conference Quick Takes.\n\n\nThe topic of this quick take? Capturing expired listings.\n\n\nTodd, an agent from Omaha, reaches out to potential clients with a strategic plan for how he will market the house: he shares his 19 point plan with potential clients!\n\n\nJesse, from San Diego, shows how to provide value that is unlike any other agent: not all agents are created equal.\n\n\nIt\u2019s important to know how to handle those who have objections.\n\n\nMany homeowners hire agents who do the same thing over and over, so they end up making the same mistakes, and think that hiring an agent isn\u2019t worth it.\n\n\nJay and his team focus on expired listings!\n\n\nBe ready: when a house listing expires, the owner is going to be constantly contacted by realtors.\n\n\nYou need to set yourself apart with value - show the owner that hiring you is worth it!\n\n\nGet ready for rejections and no\u2019s - dealing with expired listings will mean that you will hear a lot of no\u2019s.\n\n\nMake sure you subscribe to the Selling the Dream podcast so you don\u2019t miss any new episodes: we\u2019ve got great plans for 2020! Leave a review: you never know when it will be read on the show!\n\n\n\nHey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review.