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Are you part of any networking groups?\n\nThey can have a huge impact on your business: being connected to like-minded people working in similar industries can bring in many qualified leads.\n\nNetworking groups don\u2019t have to be hard: they can be as simple as assembling a group of various professionals from similar industries. You\u2019ll want to invite people strategically: you want to work with like-minded people! \n\nWho would you invite? Michael has invited various professionals, from commercial real estate agents, financial planners, business coaches, lawyers - they\u2019re all able to come together and encourage each other to become better in their business.\n\nMichael Tudorie is here this week on the Selling the Dream podcast to share how he has created his networking group, and how it\u2019s impacted his business. He doesn\u2019t get leads from sources like Zillow - most of his business is from referrals! By creating networking opportunities, he\u2019s built a solid team of go-to professionals he can turn to when he needs anything, and he\u2019s become their go-to guy!\nWant to be inspired how you can create strategic connections? Don\u2019t miss this week\u2019s episode of the podcast!\n\nBefore we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\n\nTom introduces Michael Tudorie and his business.\n\n\nNormally we talk to second home agents, and Michael is working a traditional market, but he is killing it at making connections, so we had to bring him on the show!\n\n\nMichael got good in his business by becoming super niche-focused.\n\n\nFocus on one area, and get to know it well! You\u2019ll be able to tell your clients everything they want to know, instead of selling in an area you\u2019re 45 minutes away from.\n\n\nWhen you\u2019re focused on a niche, your leads are going to be better.\n\n\nTechnology changes how you approach referrals: when you have places like Zillow to bring in leads, it can make you reliant on these resources!\n\n\nWhenever you make a change, you\u2019re going to see a hockey stick growth trajectory. Be ready to wait out the immediate dip!\n\n\nOrganization and strategy will go hand in hand when you change your focus and go hyper local.\n\n\nMichael shares how he schedules and coordinates an event to connect with the community.\n\n\nA key to events is follow up: don\u2019t try to sell at the event, but use it to get leads.