Ep. 141: December Mastermind Call Recap
Do you remember when we talked to Jay Otlewski? We talked to him in episode 119, where he shared one of his best resources: a book that he wrote himself!\n\nJay found that his target clientele lived outside the Phoenix, Arizona area, but were buying homes in Arizona.\n\nHow could he best serve them? He\u2019d taken the time to get to know their desired communities, and the exact types of people who lived in those areas. But how could he make the connection from a distance?\n\nThat\u2019s when Jay, a math guy, sat down and wrote a book. It wasn\u2019t hard: one Sunday morning, coffee in hand and a dog in his lap, Jay just started writing down all the questions his clients had. He answered them, one by one.\n\nWithin hours, Jay had the first draft of his book.\n\nWhen he published it, and began using that book as a marketing tool, he established himself as THE real estate expert in active adult communities in the Phoenix area, and his business has dramatically changed. \n\nOne little 6x9 book brought in hundreds of qualified leads who believed that Jay was THE real estate agent to help them find their dream home!\n\nAfter I talked to Jay for his interview, I know that I had to bring him back to speak to our mastermind group. We asked him all the questions, and got all the details. If you\u2019ve ever thought you couldn\u2019t write a book in your business, well, I\u2019ve got news for you: you can! \n\nDon\u2019t miss this episode, where Jay breaks down again just how he created one of the best lead generators in his business, and be inspired by how you can too!\n\nBefore we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\n\nTom introduces the December Mastermind call, and this month\u2019s guest trainer, Jay Otlewski.\n\n\nCatch Jay\u2019s interview on episode 119 of the podcast!\n\n\nJay shares that he is on the call to tell about how he wrote a book, and it ended up being an incredible source of leads.\n\n\nWhen you pick a niche, you can get to know it and serve it WELL. That\u2019s one of Jay\u2019s keys to success!\n\n\nJay took time to walk through all the communities that he wanted to serve, and get to know them, and the types of people who lived in each. It took him nearly a month to do that.\n\n\nMost of Jay\u2019s buyers are from out of state: so how can he target them?\n\n\nHe became the expert, and found ways to prove his expertise. One of the most important ways that he proved he knew the area was by publishing a book.