Ep. 131: November Mastermind Call Replay: Traditional Marketing Techniques
What do pies and real estate have in common?\n\nIf you listened to our November mastermind call, you\u2019d have lots of ideas about how you can use pie. But I\u2019ll get right back to it.\n\nThese days, there are so many new techniques that real estate agents can use to market. You can bring in leads via social media, or drop targeted ads on YouTube. You can get as fancy as you want! \n\nBut sometimes, especially in the secondary market, what people really want is a combination of technology and tradition. They want those personal connections.\n\nAre you looking to be more effective with how you do your personal marketing? Looking for that perfect combination of technology and tradition? \n\nThen you\u2019re going to love listening to this month\u2019s mastermind call. We\u2019re sharing real life experiences from agents who are out there selling the dream.\n\nOh, and that pie? Make sure that you listen to find out how agents are giving out pies to help connect face-to-face with their communities!\n\nDenise Brown is moderating this month\u2019s mastermind call. She\u2019s used many traditional marketing techniques as she works in Whistler, Canada. Because of data privacy laws, she\u2019s had to find creative ways to market the resort homes she\u2019s representing, and she\u2019s making it happen! \n\nShe\u2019s here to help inspire us on how we can serve our clients and leads at our best.\n\nBut before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\n\nTom introduces the mastermind call and this month\u2019s moderator, Denise Brown.\n\n\nWant to hear the episode where Tom interviewed Denise? Check out episode 107!\n\n\nHow do you gather leads when you don\u2019t have access to records? Denise talks about how their team gathered information. \n\n\nDenise found that the key was to stop working ON the business, but instead, work IN the business.\n\n\nWhen working with secondary markets, you have additional issues to overcome: all traditional marketing is geared towards traditional markets.\n\n\nDon\u2019t be afraid to create canned formats. Not sure how to work with a client? Create a basic template, and use it over and over. \n\n\nProvide \u201cadvisor\u201d value for your clients: help people find useful hints and tips and tricks they may have overlooked. \n\n\nWhen connecting with your potential leads and clients, offer them value! Help them see the value of their home, what has sold in their neighborhood, and more.