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Are you trying to sell luxury real estate with traditional marketing methods?\n\nIf you\u2019re breaking into the luxury real estate market, and trying to market the same way that you\u2019ve always marketed, I have news for you: it won\u2019t work!\n\nLuxury real estate requires a completely different approach to marketing. You aren\u2019t selling someone their everyday home.\n\nThis is their dream home.\n\nThe home conveniently located in the heart of the big city, close to shopping districts and 5 star restaurants. Or with a mountain view, just a few miles from a favorite ski resort. It may even have a palm tree swaying in the front yard in the ocean breezes.\n\nYou can\u2019t market dream homes the same way that you market everyday homes\u2026but what has to change?\n\nHow can you differentiate your marketing to reach your ideal buyer, who is ready to buy their dream home?\nIn this episode of the Selling the Dream podcast, I\u2019m talking to Tom McCormack. He\u2019s based in the Jersey Shore - which is so much more than just the location of a reality TV show. He\u2019s been working on the luxury market for years, and is here to share his experiences in marketing himself uniquely to luxury market buyers, and exactly what it takes to attract his ideal buyer..\nBut before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\n\nTom introduces Thomas McCormack and his business.\n\n\nThe view to selling luxury real estate is to elevate the view: don\u2019t focus on things that aren\u2019t realistic to the area.\n\n\nThomas is using the campaign \u201cLive Like a Local\u201d to help his leads and clients see what it\u2019s really like to live in his market.\n\n\nThat campaign uses agents who are using their phones to capture \u201creal life.\u201d\n\n\nBe nice to everyone: the gardener, the cleaners, the valets. You never know where your next referral will come from! If you do even a decent job, they\u2019ll remember you!\n\n\nHow do you change your marketing to capture your ideal market?\n\n\nIt\u2019s all about getting your message out on a regular basis.\n\n\nFocus on creating a value proposition which provides MORE than the average brokerage. Show how you take care of all the details that matter.\n\n\nYou can\u2019t sell luxury real estate by putting it on the internet and hoping for the best: it\u2019s all about the relationships.\n\n\nDon\u2019t be afraid to work with an agency to help convey the messaging that you are focusing on. It may require a high-end logo, or rebranding yourself.