Ep. 122: Do You Have an I Problem?
When you\u2019re marketing your business, how often do you use the word \u201cI\u201d?\n\n\u201cI sold this house above market value\u2026\u201d\n\n\u201cI hold an open house every weekend\u2026\u201d\n\n\u201cI...I...I\u2026\u201d Stop talking about yourself! If you\u2019re marketing how awesome you are, you\u2019re doing it all wrong. Clients don\u2019t care about YOU! \n\nYes, they want someone professional. They want someone successful. They want to work with someone who is going to help them. \n\nBut at the end of the day, they don\u2019t give a crap about you!\n\nYou\u2019re there to guide them through the process of being the hero of their own story. If you haven\u2019t read Building a Story Brand (link below), then you need to get it, so that you can clearly see your role in their journey.\n\nIt\u2019s not about you - it\u2019s all about being their mentor and their guide.\n\nThanks for joining us on Selling the Dream - we wouldn\u2019t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.\n\nHighlights of this episode:\n\n\n\nDo you have an \u201cI\u201d problem?\n\n\nGuess what? Your client doesn\u2019t give a crap how great you are! \n\n\nClients want you to be professional, successful, and awesome. But they care most about how you will guide them in their story.\n\n\nIf you\u2019re marketing yourself and how great you are, you\u2019re doing it all wrong!\n\n\nInstead of marketing yourself, talk about the stories of clients you have helped.\n\n\nMy dad always taught me, \u201cdo the right thing for your clients and the money will follow you.\u201d\n\n\nFocusing on money or your goals will make the business fall apart.\n\n\nWhen you focus on your client\u2019s best interests, your career will change.\n\n\nMake the clients the hero of the story, not you!\n\n\nMake sure that as you\u2019re selling the dream that you are selling your clients dream: not yours! Because it\u2019s not about you.\n\n\n\nResources mentioned\n\n\nBuilding a Story Brand book (amazon link)\n\n\n\nHey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.\n\nConnect with me (Tom):\n\n\n2nd Home Agents website\n\n\nFacebook