Ep. 119: Jay Otlewski: How a Math Guy Wrote a Book and Brings in Qualified Leads
How much knowledge do you have in your brain?\n\nYou know the ins and outs of your market. You know the exact questions that your leads are asking. \n\nHave you ever thought about writing down all of that information, and publishing a book?\n\nCreating a book is a great freebie item that you can send to any potential leads. This helps establish your authority (especially if you are serving a niche market that can take longer to convert to a sale). \n\nBut it sounds intimidating ...publishing a book? Isn\u2019t that a lot of work?\n\nJay Otlewski, from Phoenix, Arizona, is here to share how he wrote a book that serves his niche perfectly, and acts as a lead magnet to bring in new business. Not only has Jay capitalized on his knowledge acquired over years of serving as a real estate agent, but he\u2019s figured out how to turn that book into a lead-generating machine.\n\nBest of all - Jay didn\u2019t study writing. In fact, he\u2019s a math guy. But when he sat down with a cup of coffee and a notepad, and made a list of all the questions he could answer, it wasn\u2019t long until he had finished writing the definitive 100 page guide to buying a home in an active adult community in the Phoenix area.\n\nIf Jay can do it, you can too! Make sure you listen to this episode of the Selling the Dream podcast to get inspired on how you can use an eBook to attract even more qualified leads to your business.\n\nBut before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\n\nHighlights of this episode:\n\n\n\nTom introduces Jay Otlewski, and his business in Phoenix, Arizona.\n\n\nWhen Jay moved to Phoenix, he decided to niche down and learn everything he could about \u201cactive adult communities.\u201d He wasn\u2019t even old enough to join one, but he focused on learning everything about them.\n\n\nReminder: you don\u2019t have to live a niche to serve it effectively. You can serve second home buyers and not own a second home. You can serve luxury real estate and not own a luxury home. It\u2019s all about being educated.\n\n\nIn the beginning, Jay was going to sell to EVERYONE - but then he niched down deep.\n\n\nWhen you know what motivates buyers and sellers, your job becomes easier.\n\n\nTo serve his niche, Jay wrote and published a book!\n\n\nTo write the book, Jay thought of all the questions he\u2019d ever been asked, and just started writing down the answers. The result was a 100 page book!\n\n\n\u201cWriting it was a lot easier than I thought; it was a matter of knowing the answers to questions and then writing them out.\u201d\n\n\nNeed an idea for a book? What are the questions that you answer over and over again?