Ep. 103: Chelsea Peitz on Mastering Social Media Stories
Does social media make you quiver with fear?\n\nAre you trying all the new things that you\u2019ve learned, and done successfully in the past? But now, you\u2019re watching your views and engagement drop?\n\nSocial media is dynamic and constantly changing: just when you start to think you\u2019ve mastered it, it changes and evolves AGAIN.\n\nWhen we record episodes of the Selling the Dream podcast, we go live on Facebook, and share the episode. I find such value in the content that all of our guests are sharing, and want to make sure it\u2019s out there for everyone to find!\n\nBut lately, our Facebook live views have been diminishing, which means that we get to go on a social media adventure to find ways to expand our reach and share this podcast with even more people.\n\nAs part of that adventure, I\u2019ve invited Chelsea Peitz, a Snapchat and social media guru, onto the show so we can talk about social media, and how you can maximize your presence. \n\nChelsea is an expert in using Instagram stories, and shares so many helpful hints and tips that you can implement today in your social media. She shares all kinds of valuable, super helpful information, including connecting your Instagram and Facebook stories (and what kind of accounts you can connect), how much to post per day, what kind of hashtags to use (and how many to use). \n\nMake sure you listen to this episode of the Selling the Dream podcast to be inspired by Chelsea and her vast knowledge of social media. Make sure that you give her a follow on Instagram, and send her a DM - mention that you heard her on Selling the Dream, and she\u2019ll give you a FREE Instagram bio audit.\n\nHighlights of this episode:\n\n\n\nTom introduces Chelsea and her business.\n\n\nChelsea says that the biggest thing on social media is anything with \u201cCRM - camera first, real time, message enabled.\u201d That covers Facebook stories, Instagram stories, Snapchat, and more!\n\n\nWe\u2019ve noticed that Facebook live hasn\u2019t had as much juice lately: Chelsea and I talk about why, and what we can do to combat that!\n\n\nRemember: Facebook prioritizes personal content rather than promotional content.\n\n\nOn Facebook, live video will perform better than pre-recorded, and one good photo will perform better than multiple photos (or an album).\n\n\nDon\u2019t share YouTube videos on Facebook: upload the video directly to Facebook. They want to keep you on their platform, so won\u2019t share your link as well if it\u2019s a YouTube link.\n\n\nInstagram stories are like reality TV; you can start conversations with real people all over!\n\n\nIf you have a personal Instagram account, you can post the same stories to Facebook and Instagram at the same time! If it\u2019s business, you can only post to a business page vs a personal profile.\n\n\nYou don\u2019t have to spend a lot of time on these stories: if they are 5 seconds, and you post 10 a day, you\u2019ve only really used a minute of your time!