Ranking on Amazon Germany with Gil Lang - SS007

Published: Nov. 5, 2017, 7:42 a.m.

Ranking on Amazon Germany

  • Gen look at listing in English and translate with the user/buyer in-mind
  • We\u2019re writing for the customer not the algorithm (so not keyword focussed yet)
  • Look at top three competitors and get their top 10 \u2013 20 keywords Amalyse tool and Zoneout to target amazon sales rank
  • Our guys know how to translate the sales copy from English to european languages because they understand Amazon as a marketplace \u2013 we arm them with the vision of the brand to ensure\xa0the listing is in context and the language is correct culturally and dialect
  • This improves your amazon seo and amazon sales rank
  • Our approach is smarter and more precise to improve conversions on your translated listings and keywords
Amazon Product Reviews
  • German culture is very different to US or UK buyers
  • Germans more technical minded (less emotional)
  • German Buyer wants it to be 100% perfect \u2013 they expect this and don\u2019t generally leave a positive review but are quick to leave a negative review if standards are not met
  • They are very likely to enter into dialogue about defects and this conversation can improve the review rating
  • Gil uses a Private network for getting reviews to get those initial reviews for the product
  • 10 \u2013 15 reviews are more than enough to launch with
  • Then Gil starts his ppc campaigning then
  • Gil has built his private review network over the last three years from previous customers of his products for amazon feedback and amazon promotions
  • Uses Google forms to survey his network for people interested in his new Amazon product at launch time before offering it to them as amazon promotions...

Visit HERE - For detailed show notes\xa0

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