Inside Amazon with Liran Session 026
Liran has been inside Amazon HQ and has some great updates for us on what\u2019s coming down the pipe for Sellers.\xa0A seller since 2014, Liran shares his experience on Amazon to help your amazon fba products sell.
Things that are coming from Amazon:
The Lighting Deal- Available to vendors, coming to 3rd party sellers
- Frustration is that you pay to run the lightning deal $150 and you don\u2019t get much visibility
- Ability to pay to be featured on one of the 1st three pages of the deals page
- The opportunity to run a sponsored ad and you pay per click \u2013 as in a sponsored products bidding model
- Another opportunity to market your product
- Will there be a top of the page or right rail slot \u2013 Liran doesn\u2019t think so, it\u2019ll be more likely mixed in with the results on the 1st page
- Imagine it\u2019ll be cheaper than running regular sponsored ads
- We\u2019ll see how it plays out
- Get the most out of your lightning deal \u2013 get initial sales and more reviews
- A key frustration Liran shared with them while inside Amazon is that they have lots of data but share very little with sellers
- Sellers would love to be able to track external traffic
- The pixel on your Shopify store lets you track people
- Amazon have said they are looking at this tracking for 2018\u2026slow going but they are working on it
- Something might roll out in 2018 that lets you track that traffic
- Would probably make sense to do it from\xa0the Storefront and be able to place a pixel on there \u2013 would make sense for brand registered sellers....