How to use Facebook Offer Ads to Rank Amazon products with Liran Hirschkorn SS019
We\u2019re back with Liran and investigating how to use Facebook Offer ads to rank Amazon FBA products. Talking about ad copy tactics, coupon codes, how many in the giveaway and the impact of review counts.
- Coupon code hacks
- I like to test different coupon codes for performance
- I use external traffic to drive rank on Amazon \u2013 and to build email lists or generate Amazon rank
- In Facebook ads you can turn on \u2018Facebook Offers\u2019 enables you to upload single use coupon codes right in Facebook
- You don\u2019t need to deal with landing pages, Amazon distributes\xa0the single use coupon codes for you
- Tested 90, 80, 70% discount and it depends on your product and you need to test where you\u2019re still getting sales generated from this traffic but offering the least amount of discount that makes sense to you \u2013 it\u2019s the organic traffic and boost you\u2019re getting on your keywords is the trade for this
- I send the traffic to a 2-step URL:
- A Search results page that has just my product with the keyword embedded in the URL
- Customer clicks and goes to the product detail page, clicks\xa0and buys
- Facebook offers are easy. Let\u2019s say you are targeting people for a camping product in your target Facebook audience:
- People that \u2018Like\u2019 Amazon.com
- Then narrow it down to people who \u2018like\u2019 hiking/camping
- If they like Amazon.com they are probably a customer already and then narrow it down
- You don\u2019t need to be a genius at targeting because you\u2019re offering 70-80% off in discount
- Where people use Facebook as a social channel for full-price products they struggle.....