How To Track The Sales Impact From TikTok Traffic.
Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.
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Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).
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Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.
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The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.
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Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode