Email Marketing to Amazon Customers with Chris Guthrie - SS004
In This Session we are focusing in on email marketing sequences for your Amazon business. We talk through the tone of your email and the language you use, how many emails to have in your sequence and how often you should send without damaging your relationship.
\xa0How many emails in your email marketing sequence for a given product?- Recommend a 3 emails sequence for most products as you ask for things twice to get results
- Some send 4 others send 2 or 1
- In Email 1 \u2013 here\u2019s the product you bought from us and we\u2019re just checking all is okay
- For Email 2 \u2013 asking for product review or seller feedback
- Then Email 3 \u2013 ask a second time
- Go for 3 emails as gets better results
- People change the email marketing sequence depending on what they are selling
- A supplement product takes longer to show results for users so the email sequence fires longer after they have received the product
- Where as a desk lamp, they just pull it out of the box and use it so can be sent an email soonerAmazon also send emails to customers so consider that too
- 1st email goes after straight after order completed \u2013 customer service email content
- 5 days later \u2013 ask for product review or buyer feedback
- 10 days later \u2013 ask for product review of use of product...
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