Published: Dec. 11, 2017, 7 a.m.
Sean Smith is back and really really good. The owner of Jungle Hustle doing Amazon PPC for Sponsored products is here to share the latest Amazon PPC news for Q4 and Amazon 2018. Sean also has a software product called PPC Agility so has lots of testing and data to share.
In the eye of the storm of Amazon Ads in Q4
- Data from Sept & Oct \u2013 sales volume and ACOS was bad
- A lot harder to manage ACOS for the agency \u2013 make bid changes more frequently and run more aggressive tests
- Sept/Oct is really really tricky to manage
- They have a client doing $50m in retail and been going a while \u2013 they know their seasonality and every year Sept is his worst year
- FB posts are popping up that sales are down
- Sean happy to get out of that Sept period \u2013 it\u2019s a pain in the butt
- Clients always want\xa0to tweak campaigns rather than deal with the season itself
- Seasoned business people who have been in ecommerce for a while it\u2019s easier to deal with them, newer sellers worry more about the sales seasonality because they measure things more short-term than seasonally
November on Amazon
- Preparing Amazon PPC for the holidays Cyber Monday\xa0and Black Friday
- Looking for PPC keywords around black friday, cyber monday, Christmas, etc
- Some volume for some of the giftable items the clients have can be seen
- Putting together a plan for capping the daily budget for each account \u2013 it goes through the roof on those days so it\u2019s good to cap it as the value isn\u2019t there but it\u2019ll burn a load of money....
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