Amazon Marketing Hacks Part 1 with Kevin King SS028
Kevin King joins us to share a number of his best Amazon Marketing Hacks to increase your sales and grow your Amazon business. It\u2019s been a busy year \u2013 strong Amazon Business progress, Illuminati Mastermind, Freedom Ticket course launched, got married and making money.
Hack 1 \u2013 Other fields in your listing- Fill out the keyword field that is 250 bytes limited. The Fabric Field can also be filled out and can get you a sixth bullet. A good Amazon Marketing Hack is that there are extra fields you can use like the Subject matter field is also useful, there are 5 fields there and take your best keyword phrases (50 chars per field and 5 fields). Well indexed and worth looking at for PPC matching and tells Amazon these phrases are important.
- The Subject Matter field is available in the\xa0 categories that Anthony is in so looks like available in most. The fabric type does not show up in all cats.
- A lot of successful sellers that Danny has noted are using the waterfall effect in the backend and going against a lot of the \u2018guidance\u2019 and using search phrases in backend fields
- Spamming the backend keywords is not the best way to go \u2013 most big sellers are not filling the backend up but using only a few in the backend
- How do I price my product?
- We could do an hours session on pricing but as this is an Amazon Marketing Hack\u2026
- Testing has found that in conversion terms \u2013 45c seems to be the best, then 50, 89, 90 and then 99 cents.
- To make it look cheaper just drop the decimals \u2018.00\u2019 apparently adding the $49.00 seems more expensive the $49....