BROADCASTS.com

Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.\u201d should be "his\xa0goal\xa0was and remains the same: conversion

A technical approach of product photography...

Lighting
\u2022 Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions.
\u2022 Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7\u2019 umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector.
\u2022 3x 600w strobe lights will be enough for most scenarios, but sometimes I\u2019m using 4-5 depending on how much space I need to cover.

Aperture
\u2022 Aperture will determine the amount of blur your picture will have in the background.
\u2022 The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need.
\u2022 A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don\u2019t have enough light.

ISO
\u2022 The higher the ISO, the more noise you will have in the picture.
\u2022 For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible.

Lenses
\u2022 I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I\u2019m shooting in a tight laundry room or party, 24mm is barely enough.
\u2022 However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see).
\u2022 The wider the lens, the more deformed the subject will be (which is not ideal!)
\u2022 For super detailed shots, I love to use my 100mm lens

www.amz.photography
info@amz.photography\xa0
+1-916-833-6127 WhatsApp (the fastest way to reach me)