2017 Amazon PPC Roundup with Brian Johnson (Part2) Session 022
In this part 2 session Brian Johnson brings us the latest 2017 Amazon PPC roundup on the updates from Amazon and what it means to your keyword optimisation and amazon ads.
Brian has been in ecommerce for 11-12 years, was a student of AMS2 (Amazing Selling Machine 2) and with his engineering background he delves into testing everything.
Big Sellers approach- Stimulating Rank not just with PPC but also with Giveaways
- Going after main keywords in their niche and in top 5 in five countries
- They don\u2019t feel the need to fill out the backend keywords as they are focussed on their main top 2-3 keywords\xa0and giveaways
- They know how to get there and so haven\u2019t focussed on the backend
- A lot of Sellers don\u2019t know how to use advertising
- The common belief is I\u2019m going to turn on advertising, I\u2019m going to pay Amazon for Traffic that will result in Sales and that\u2019s what advertising is \u2013 Brian disagrees with that
- Brian teaches that you understand your advertising objectives, is it launch, target audience, adjust for profitability
- Figure out who your target audience is so that you can focus in your organinc product listing for ranking the best for organic rank and to be highest relevance for the phrases that attract the audience and perform the best for your target audience....
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