Generational Research and Gen Z Discoveries with Jason Dorsey
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In this episode of The Sell or Die Podcast, we\\u2019re pleased to have Jason Dorsey joining us. Jason is a pioneering Gen Z, Millennial, and generations speaker and researcher. He is on a mission to separate generational myth from truth through data to solve strategic challenges for leaders. His latest bestselling book is Zconomy: How Gen Z Will Change the Future of Business\\u2014and What to Do About It. Jason is here to talk to us about everything we need to know about Generation Z, how they differ from millennials, and how we can use research findings to win them over in sales.\\xa0
Points we\\u2019ll go over include:
- Gen Z characteristics
- Marketing to Gen Z
- How Covid-19 affected the generations
Adaptation is crucial for sales. Remember that someone will adapt to this generation. Is it going to be your competitor, or is it going to be you? If you don\\u2019t start speaking to Gen Z, you\\u2019ll miss out on a huge opportunity.\\xa0
To learn more about Gen Z and how to market to them be sure to listen to episode 540 of The Sell or Die Podcast!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us, @jengitomer & @jeffreygitomer!\\xa0 And don\\u2019t forget to subscribe, rate, and review the podcast and share your key takeaways with us!
CONNECT WITH JEN & JEFFREY:
Sell or Die Hards Official Group
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CONNECT WITH JASON:
Zconomy: How Gen Z Will Change the Future of Business\\u2015and What to Do About
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