SPJ005 Essential Book Marketing Techniques With Helen Lewis

Published: April 4, 2016, 7 a.m.

Helen Lewis set up Literally PR which specialises in \u2018creative, innovative and cost-effective PR solutions\u2019 for authors.

Not only is she a public relations expert, Helen also runs The Author School, a training initiative for all authors to get them \u2018from manuscript to book launch\u2019.

One of the first disappointments that newly self-published authors experience is in finally publishing their book, then finding that nobody buys it.

There\u2019s often a feeling that the biggest hurdle is in writing and publishing a book \u2013 but the real work begins after that, when it\u2019s time to start making some sales.

That\u2019s where Helen comes in!