When to Work on Your Passion Project: Publishing for Profit with Orna Ross and Joanna Penn

Published: Oct. 11, 2023, noon

Your first book is often a book of the heart\u2014a book you must write\u2014but once your publishing business is more developed, how do you know when to submit to the muse, when to "write to market," or at least consider business outcomes? In this Publishing for Profit podcast, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books.

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Now, go write and publish!

About the Hosts

Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She\u2019s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller\u2019s \u201c100 top people in publishing\u201d. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.