What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast
Are you using content marketing to promote your fiction and nonfiction books? If not, why not?
In this week\u2019s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop.
They drill down into how content marketing differs for fiction and nonfiction. And they introduce the new \u201c#AskALLi Ultimate Guide\u201d blog series and the #AskALLi Ultimate Guide to Content Marketing for Fiction
You'll learn:
- What content marketing is
- How to use it effectively for both your fiction an nonfiction books
- What "content themes" are and how to use them to create your content marketing strategy and plans
If you want to use content marketing to increase your book sales and grow your impact and influence, this salon's for you.
Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink.
Find more author advice, tips and tools at our\xa0Self-publishing Author Advice Center:\xa0https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.
And, if you haven\u2019t already, we invite you to\xa0join our organization\xa0and become a self-publishing ally. You can do that at\xa0http://allianceindependentauthors.org.
About the Hosts
Sacha Black\xa0is a bestselling and competition-winning author. She\xa0writes the popular YA Fantasy\xa0Eden East\xa0novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website\xa0Writers Helping Writers. She is also a developmental editor, wife and mum.
Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller\u2019s \u201c100 top people in publishing\u201d. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com