In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland continue sharing their insights on building an effective email marketing strategy for indie authors. Their discussion includes the frequency of sending mailers, how to build subscribers, and the importance of automation. Dale and Holly provide practical tips and best practices to help authors connect with readers and promote their books through the all-important email newsletters.
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About the Hosts
Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale\u2019s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube
Holly Greenland is a self-published author, content writer and strategic\xa0communications consultant. She has worked in marketing and\xa0communications for nearly twenty years, including at the BBC, UK\xa0Parliament, and award-winning agency Social & Local. Holly is currently\xa0completing a Publishing PhD with Kingston University in London,\xa0investigating the factors that increase the likelihood of indie author\xa0success. Find out more about Holly's writing on her website or connect on LinkedIn.