Influencer Marketing for Beginner Authors, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast
In this episode: Influencer marketing for beginner authors. Writing and publishing a book to a professional standard is a mammoth challenge, but it\u2019s only the first step in growing your author business. Next comes marketing.
Some authors manage a huge budget and a savvy paid advertising plan to make a splash, but not all of us can do that when we start out, nor is it essential. In fact, you can actually sell books without spending any money using influencer marketing\u2014the process of leveraging trusted individuals\u2019 audiences to build social proof for your books.
In today's Foundational Self-Publishing Podcast, ALLi Director Orna Ross and Production Manager Dan Parsons discuss various ways you can develop an influencer marketing plan to sell your books with a minimal upfront cost.
This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,\xa0 traditional, and single-service publishing platforms are designed to engage authors of all types at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.
And, if you haven\u2019t already, we invite you to\xa0join our organization\xa0and become a self-publishing ally. You can do that at\xa0http://allianceindependentauthors.org.
About the Hosts
Orna Ross writes and publishes historical fiction, inspirational poetry, and nonfiction guides for authors. She is director of the\xa0Alliance of Independent Authors.\xa0
Dan Parsons writes the\xa0Creative Business\xa0series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for\xa0The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores, and listened to an unhealthy number of podcasts. Now he manages ALLi\u2019s book production schedule.