Book Pre-Orders to Grow Your Author Business, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast

Published: Sept. 24, 2021, noon

Book pre-orders are not a new idea, but the rise of self-publishing and ebooks have changed the way they work. Seeing new opportunities, indies have built avid readerships, improved their read-through and even found new ways to hit coveted bestseller slots by using pre-orders.

You may be panicked by the idea of a looming deadline or intimidated by the logistics of setting a book launch months in the future, but using pre-orders could give you an edge as a self-publishing author.

In today\u2019s #AskALLi Foundational Self-Publishing podcast, Orna Ross and Dan Parsons explain why pre-orders are important and discuss a few creative ways indies can capitalise on them to reach more readers and sell more books.

This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,\xa0 traditional, and single-service publishing platforms are designed to engage authors of all types, at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.

And, if you haven\u2019t already, we invite you to\xa0join our organization\xa0and become a self-publishing ally. You can do that at\xa0http://allianceindependentauthors.org.

About the Hosts

Orna Ross\xa0writes and publishes historical fiction, inspirational poetry and nonfiction guides for authors. She is director of the\xa0Alliance of Independent Authors.\xa0

Dan Parsons writes the\xa0Creative Business\xa0series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for\xa0The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he manages ALLi\u2019s book production schedule.