Book Marketing: Who is Your Reader and Why Should You Care?
All the foundations of book marketing begin with knowing your audience. And that is your reader!
- How do you identify who your reader is?
- How deep do you need to dig?
- What difference does knowing exactly who your target reader is affect your overall book marketing approach?
Join\xa0Orna Ross and Sacha Black\xa0as they discuss the\xa0differences and similarities of identifying readers\xa0of nonfiction versus fiction to help you\xa0build a strong base\xa0upon which to\xa0build all your book marketing activities.
Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink.
Find more author advice, tips and tools at our\xa0Self-publishing Author Advice Center:\xa0https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.
And, if you haven\u2019t already, we invite you to\xa0join our organization\xa0and become a self-publishing ally. You can do that at\xa0http://allianceindependentauthors.org.
About the Hosts
Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller\u2019s \u201c100 top people in publishing\u201d. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com
Sacha Black\xa0is a bestselling and competition-winning author. She\xa0writes the popular YA Fantasy\xa0Eden East\xa0novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website\xa0Writers Helping Writers. She is also a developmental editor, wife and mum.