#Marketing: Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson
On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @seekingwisdomio. In This Episode: 0:33 - Intro with Steve Johnson 1:29 - The rise of social media 2:31 - Hootsuite and social media 3:51 - Lessons from the high-volume business 4:16 - Lessons from Constant Contact 4:34 - Fremium 5:43 - How did Hootsuite grow? 6:33 - Community marketing 7:25 - Ambassadors to reach area influencers 8:16 - Hoot-ups 10:52 - South by Southwest and an owl bus 12:02 - All a matter of marketing and public relations 12:34 - The move to enterprise 14:46 - The proliferation of free/enterprise combinations 15:44 - A lesson from Survey Monkey: switch to annual subscription 17:12 - A lesson from Survey Money: use an agency 17:28 - The most recent parts of Steve’s journey 17:40 - Lessons from Hootsuite: purpose and model 18:26 - On the need for an international move 19:24 - Things learned from Vidyard 20:45 - GoVideo success 21:30 - Fremium is good for horizontal markets. 22:25 - The attitude needed to build a big company